Where did this all begin? – The Ethos Behind Positively Jessica Ward and Some Positive Inspiration

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Where did this all begin?


Hi, and welcome to Positively JW! If you’re new here thank you for stopping by and I hope you take something away from my blog… A smile, inspiration or perhaps the urge to get yourself in the kitchen and cook up one of my recipes! This is my little space on the internet where I can share my passion for fitness, health, wellbeing, fashion, lifestyle and food; all with a Positively JW edge. I have hit a milestone in my life where I thought it was important to share with you why the name of my blog is very important and that branding should sometimes be personal. I love it when brands have a hidden message and I love learning about brands that have very personal connections to their ethos, it’s touching.

The more I work with independent brands the more I realise that having a connection to your ethos is unique, personalised and important. I have a huge connection to my blog name, but I have never really felt the need to share it before, until now. When I was in Singapore I discovered things about myself that I had never realised before, the fact that I am a strong person and I can take on challenges by myself. A lot of people asked me when I was abroad, where my blog name came from and I have never had that question before.

Since writing my blog properly and consistently for the past year it has encouraged me to step out of my comfort zone, work hard and be surrounded by people who are passionate about the same things I am; I am very grateful for this. Stepping out of your comfort zone is challenging and can seem very daunting, but it is totally worth, although at the time you can’t see the outcome, just give it a go, trust me on this.


Stepping out of your comfort zone on your own without additional support can be challenging, but the rewards are a lot larger. We cannot always have a support frame to surround us, as we will never develop as individuals. Sometimes we just have to take a deep breath in and go for it, ALONE. If it wasn’t daunting or challenging, it would not be worth it in the long run. The more challenging it is, the more skills you gain and learn. Invaluable life skills.

Let’s get a little personal! How have I gained confidence? Why has my blog been named Positively Jessica Ward?


I began studying Fashion and Clothing, Art & Design at college and found my inner ambitions, which are, writing, food, fitness and travel. I have now continued to study and pursue my career in creative writing by studying this at further education – BA in English Communications. I also work with a regional magazine called Lancashire & Lake District Life as an assistant journalist and I absolutely love it! I am an aspiring creative writer, healthy food/fitness lover and I am travel obsessed.

My passion for blogging began right back in 2013 when I created a blog to note down memories and capture them in an online archive for me to reminisce on in the future. The content of my blog in 2013 wasn’t anything specific, it was more of an online diary! At this time it was my space on the Internet that was personal to me and allowed me to escape the outside world (reality.) I still edge towards my blog for this reason whenever I want some ‘me time’ I either go to the gym or write a blog post.

So far you have survived 100% of your worst days, you’re doing great!

When I was at school (2013 onwards) I suffered a difficult time with my weight, confidence and health and it made a huge impact on my social life and acceptance as a person. This happened because of the people at my school and how they treated me. At that time I accepted that I was meant to be treated badly and I didn’t know how to speak up and tell somebody something was wrong. I was extremely thin and I despised the way I looked, I was scared of food, I went to the gym to punish myself and I didn’t attend social occasions because I was too nervous.

I was put in a position at my school where I felt unworthy because of people’s horrible comments, I listened to these comments and they began to eat away at ME. I was in a very dark place; however, I wanted to spread positivity towards other people and cover up the fact that I was depressed. Making other people happy was something that made me feel good and covered up the fact I hated myself. I continued to spread positive messages, motivate people and inspire people to love themselves; however, I wasn’t doing anything to help myself or to love myself from within.

‘If you can’t do anything about it then let it go. Don’t be a prisoner to things you can’t change’ Tony Gaskins – Motivational Speaker.

One day, I woke up and realised I needed to make a change. I needed to stand up to those people and I needed to get some confidence, some strength and I needed to smile again. Life is too short and people shouldn’t have control of you. I stepped out of my comfort zone in order to leave that dark place behind me and that was when I created Positively Jessica Ward; a base for all things positive. I now practise what I preach and will continue to share the real side of my life as well as sharing highlights, downfalls and difficult situations.

What we have to realise is that difficult situations and dark periods in our life don’t always last forever. We are in control of our thoughts, actions and our mindset. If we adopt a different mindset to that current situation, it won’t seem as bad or as difficult and coping with it, will be a little easier. If you are in a dark place now, remember, just keep fighting, keep pushing, don’t give up BECAUSE giving up is a lot harder than carrying on. Trust me, you are going to be ok. Just have faith, be strong and take a deep breath in and be positive.

I was in a dark place and I am happy I went through that, to help other people now. It has made me stronger and allowed me to truly appreciate myself as an individual. Follow me on my journey where I post a little bit of everything… The food I eat, the places I visit, honest product reviews, interviews with foodie, fashion and fitness favourites, workouts, lifestyle solutions and fashion items; there is not a limit on anything and I always try and incorporate a positive edge.

When I discovered fitness and healthy eating a few years ago, it turned my life around and I developed into a stronger person, both physically and mentally. I would never look back. I now have a great relationship with food, fitness and myself as a person and I constantly working towards progression, not perfection. I feel totally refreshed and I cannot wait to discover new things and continue to experiment along the way. I shall document this process as I go and share the adventures with you! In hope to inspire, motivate and most definitely, make you smile. Positivity is key.


Remember! You can follow me on social media Twitter  / Facebook  / Instagram – don’t miss out on a single thing!

Jessica, x

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